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Addressing a Commercial According to the Theories of Rogers and Freud.
This paper shall use the theories of two psychologists to address a specific television commercial. The theories of Carl Rogers and Sigmund Freud are often used to address the role of the individual within society, where these two psychologists worked to assess the properties of human needs through investigating the factors that most greatly affected their inner psyches. Commercials, similarly, are believed to target the audience through addressing commonalities found within human nature and within society as a whole. This paper shall first present a brief summary of the commercial, and then compare and contrast the symbols found within that commercial to the works of Rogers and Freud. 6 pgs, bibliography lists 2 sources.
